Privacy policy

At Button and Bloom Babyy, we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit our website, place an order, contact us, interact with our social media pages, or otherwise use our services.

Button and Bloom Babyy is a brand operated under Ivaskaa Brands.

By using our website or purchasing our products, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Depending on how you interact with us, we may collect the following information.

A. Information You Provide to Us

When you place an order, create an account, contact us or otherwise interact with our services, we may collect:

  • Full name

  • Mobile number

  • Email address

  • Billing address

  • Shipping/delivery address

  • Order details

  • Product preferences

  • Communication preferences

  • Information provided when contacting customer support

  • Information provided in connection with returns, exchanges or refunds

If you choose to contact us through WhatsApp, social media, email or other communication channels, we may also process the information you provide through those channels.

B. Payment Information

When you make a payment, your payment may be processed through a third-party payment gateway or payment service provider.

We generally do not directly store complete debit-card, credit-card, banking or other payment credentials on our own systems.

Payment information may be collected and processed by the applicable payment service provider in accordance with its own privacy policy and security practices.

C. Information Collected Automatically

When you visit our website, certain information may be collected automatically, such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Website interactions

  • Approximate location information derived from technical data

  • Referring website or source

  • Date and time of access

  • Cookies and similar technologies

This information may be used to operate, secure and improve our website and understand how customers use our online store.

2. How We Use Your Personal Information

We may use your personal information for the following purposes:

Order Processing

To:

  • Process and confirm your orders.

  • Deliver products to you.

  • Process payments.

  • Provide order confirmations and updates.

  • Handle cancellations, returns, exchanges and refunds.

  • Provide customer support.

Customer Service

To respond to your:

  • Questions

  • Complaints

  • Return or exchange requests

  • Product-related queries

  • Delivery-related queries

  • Other customer-service requests

Website & Business Operations

To:

  • Operate and maintain our website.

  • Improve website functionality.

  • Understand customer preferences.

  • Improve our products and services.

  • Detect and prevent fraud, misuse or unauthorised activity.

  • Maintain website and information security.

  • Maintain business records.

Marketing & Communication

Where permitted and where you have provided the required consent, we may use your contact information to send:

  • Promotional offers

  • Product launches

  • New collection announcements

  • Special offers

  • Brand updates

  • Other marketing communications

You can withdraw your consent to marketing communications at any time using the unsubscribe option provided in the communication or by contacting us.

3. Legal Basis for Processing

We process personal data only for lawful purposes and in accordance with applicable law.

Depending on the circumstances, processing may be based on:

  • Your consent.

  • Your request to purchase or receive our products or services.

  • Processing necessary for providing the goods or services requested by you.

  • Compliance with applicable legal obligations.

  • Other grounds permitted under applicable Indian law.

Where consent is relied upon, you may withdraw your consent, subject to applicable law and any consequences that may necessarily follow from such withdrawal.

Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies.

Cookies may help us:

  • Keep your shopping cart functioning.

  • Remember your preferences.

  • Understand how visitors use our website.

  • Improve website performance.

  • Measure marketing effectiveness.

  • Provide relevant advertising, where applicable.

  • Detect security issues and fraudulent activity.

You may be able to control or disable certain cookies through your browser settings or other available website controls.

Please note that disabling certain cookies may affect the functionality of our website.

5. Third-Party Service Providers

To operate our D2C business, we may use third-party service providers.

These may include providers for:

  • E-commerce and website hosting.

  • Payment processing.

  • Shipping and logistics.

  • Order fulfilment.

  • Customer support.

  • Email and SMS communication.

  • WhatsApp or other messaging services.

  • Analytics.

  • Advertising and marketing.

  • Fraud prevention and security.

  • Technology and IT support.

These service providers may process personal information on our behalf and only to the extent necessary for providing their services or fulfilling applicable legal requirements.

We expect our service providers to maintain appropriate safeguards for personal information.

6. Sharing of Personal Information

We do not sell your personal information as a standalone commercial product.

We may share personal information where reasonably necessary with:

  • Payment service providers.

  • Courier and logistics partners.

  • Technology and website service providers.

  • Customer-support providers.

  • Marketing and communication service providers, where applicable.

  • Analytics and advertising providers, where applicable.

  • Professional advisers.

  • Government authorities, regulators, courts or law-enforcement agencies where required or permitted by law.

We may also disclose information where necessary to protect our legal rights, prevent fraud or misuse, investigate security incidents, or comply with applicable law.

7. International Data Transfers

Some third-party service providers used by us may process or store personal information outside India.

Where personal information is processed outside India, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable Indian law and applicable contractual or organisational safeguards.

8. Data Security

We take reasonable security measures designed to protect personal information against:

  • Unauthorised access.

  • Loss.

  • Misuse.

  • Alteration.

  • Disclosure.

  • Destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

You are also responsible for keeping any account credentials, passwords or other access information confidential.

9. How Long We Retain Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Fulfilling orders.

  • Providing customer support.

  • Managing returns and refunds.

  • Maintaining business and transaction records.

  • Complying with legal, tax, accounting or regulatory requirements.

  • Resolving disputes.

  • Preventing fraud or misuse.

  • Enforcing our agreements and policies.

When personal information is no longer required, we may delete, anonymise or otherwise securely dispose of it, subject to applicable legal requirements.

10. Your Rights

Subject to applicable law, you may have rights relating to your personal information, including the right to:

  • Request information about the personal data being processed about you.

  • Request correction or updating of inaccurate or incomplete personal information.

  • Request deletion of personal information where permitted by applicable law.

  • Withdraw consent where processing is based on consent.

  • Raise a grievance regarding our processing of your personal information.

  • Exercise other rights available under applicable Indian data protection law.

To exercise your rights, please contact us using the details provided below.

We may need to verify your identity before processing certain requests.

11. Withdrawal of Consent

Where we process your personal information based on your consent, you may withdraw that consent.

You may contact us at:

Email: care@ivaskaa.com
Phone: +91 8826075050

You may also unsubscribe from marketing emails by using the unsubscribe mechanism provided in the relevant communication.

Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.

Please note that withdrawing consent may affect our ability to provide certain services where the relevant processing is necessary to provide those services.

12. Children's Privacy

Our products are intended for babies, children and their parents or guardians. However, our website and online purchasing services are intended to be used by adults or individuals legally permitted to enter into transactions.

We do not knowingly seek to collect personal information directly from children for independent account creation or marketing purposes.

Where information relating to a child is provided to us by a parent or lawful guardian in connection with an order, delivery, customer support or another legitimate purpose, we will process such information only as reasonably necessary for that purpose and in accordance with applicable law.

13. Marketing Communications

If you have opted in to receive marketing communications from us, we may contact you through channels such as:

  • Email

  • SMS

  • WhatsApp

  • Phone

  • Other communication channels where permitted

You can opt out of promotional communications at any time.

Opting out of marketing communications will not prevent us from sending essential transactional communications, such as order confirmations, delivery updates, payment-related messages, return/refund updates or important service notices.

14. Third-Party Websites

Our website or communications may contain links to third-party websites, applications or services.

We are not responsible for the privacy practices, security or content of third-party websites.

We encourage you to review the privacy policies of third-party websites before providing them with your personal information.

15. Social Media

We may maintain profiles or pages on platforms such as Instagram, Facebook, YouTube, WhatsApp or other social-media platforms.

Interactions with us through these platforms may also be subject to the privacy policies and terms of those platforms.

We may receive information that you choose to provide to us through social media.

16. Data Breaches & Security Incidents

If we become aware of a personal-data breach that requires notification under applicable law, we will take appropriate steps to investigate, contain and address the incident and provide notifications to affected individuals and/or authorities where required by applicable law.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our business.

  • Changes to our website or services.

  • Changes in technology.

  • Changes in applicable laws or regulations.

  • Changes in our data-processing practices.

When we update this policy, we will revise the "Last Updated" date shown at the beginning of the policy.

We encourage you to review this Privacy Policy periodically.

18. Grievance & Privacy Contact

If you have any questions, concerns, requests or complaints regarding your personal information or this Privacy Policy, please contact us:

Button and Bloom Babyy
Operated by: Ivaskaa Brands
Email: care@ivaskaa.com
Phone: +91 8826075050

Privacy / Grievance Contact:
Email: care@ivaskaa.com
Phone: +91 8826075050

We will review and address privacy-related requests and grievances in accordance with applicable law.

19. Governing Law

This Privacy Policy is governed by the laws applicable in India.

Any matters relating to privacy and personal-data processing will be subject to applicable Indian laws and regulations, including applicable provisions of the Digital Personal Data Protection Act, 2023 and rules made thereunder, as and when applicable to the relevant processing.

Contact Us

For any privacy-related questions or requests:

Button and Bloom Babyy
Ivaskaa Brands
Email: care@ivaskaa.com
Phone: +91 8826075050